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Search Engine Land » Channel » Local » Google Makes MyMaps App Improvements But Doesn’t Quite Make It There

Google Makes MyMaps App Improvements But Doesn’t Quite Make It There

Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a way to save local favorites for repeated use. Google […]

Greg Sterling on February 16, 2016 at 2:50 pm

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Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps.

The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a way to save local favorites for repeated use.

Google listed the following improved or new features vs. the previous version:

  • A new UI.
  • New welcome guide.
  • Faster/better performance.
  • Directions integration.
  • Street View imagery.

I have created custom maps in Google but was not a MyMaps app user. Accordingly, I can’t speak firsthand about any usability improvements over the previous version.

I can say, however, that the new app is largely unimpressive and doesn’t yet justify its existence as a separate app. You get essentially the same functionality, though not the sharing capabilities, with saved places in Google Maps. And Google Maps is a much richer and more utilitarian app.

Personal maps created online or in mobile with MyMaps show up under the Your Places tab on Google Maps. Right now, that’s the best use case for MyMaps — custom map creation for later use in Google Maps itself.

There’s considerable potential here, but MyMaps has a way to go before it’s truly useful or deserves to be its own app.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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