SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...
CRO tools to help you boost your SEO efforts
Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it's time to implement a...
Old content still showing up in Google search results? Google might not find that content important
Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their...
Search in Pics: Google beach party, beer pong & blue pool table
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google Posts added to local packs for some branded queries
Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local...
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign...
Google launches new expandable featured snippets with more information
The new featured snippets provide aggregated access to additional sources about a search query....
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....
SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
The ultimate guide to using Bing Webmaster Tools – Part 3
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing...
Don’t miss proven & actionable tactics from Google and Bing
Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the...
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper...
Bing app’s Camera Intelligent Search can solve complex math problems in a snap
With the new "math mode" in Bing's Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap...
New Google Search Console adds mobile usability report, manage users & adds site features
Google brings more features from the old version of Google Search Console to the new beta...
SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
You Got The Click! Now What?
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend...
