SEO
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
Search results for: Penguin
Commerce
New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series
Today's New Year's Eve image is the third entry in the series.
A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.
Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
Apple
SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google says Penguin 4.0 rollout now complete
If you haven't seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.
Apple
SearchCap: Google Penguin links, link labels & RGB to Hex answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Penguin looks mostly at your link source, says Google
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Content
Google labels your links, such as ‘footer’ or Penguin-impacted
Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
Google Algorithm Updates
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Content
Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Apple
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google says Penguin recoveries have started to roll out now
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.
Amazon
SearchCap: Google Penguin & disavows, search ad news & Amazon search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Penguin doesn’t penalize for bad links – or does it?
You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why.
Amazon
SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Content
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
Apple
SearchCap: Google web reviews, security reports & Penguin update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
How many days has it been since the last Google Penguin Update?
Caught by the Penguin anti-spam filter and fixed your site? Here's how long you've been waiting for a chance to be released.
Apple
SearchCap: Not Google Penguin, Google local update & Shop the Look Google ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.