Maybe it is best to avoid link building and build a site that naturally gains links?
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Google's manual action team has access to look at a page's link labels and may use that to dig deeper into the site's activities.
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.