PPC
Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April...
SEO
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages. by Corey Patterson
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PPC
Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April...
PPC
Google Ads ditches campaign drafts in updated experiments page
The updated experiments workflow is currently rolling out to select...
PPC
Google Ads ditches campaign drafts in updated experiments page
The updated experiments workflow is currently rolling out to select...
Google Ads
Google confirms a bug with Google Ads Editor image uploads
Google is working on a fix for the ad image upload feature in Google Ads...
Google Ads
Google confirms a bug with Google Ads Editor image uploads
Google is working on a fix for the ad image upload feature in Google Ads...
SEO
Why on-site search is the best investment you’ll make in 2022
Explore the relationship between SEO, SEM, and on-site search to get more out of your...
SEO
Why on-site search is the best investment you’ll make in 2022
Explore the relationship between SEO, SEM, and on-site search to get more out of your...
SEO
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to...
SEO
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to...
SEO
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important...
SEO
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important...
Local
Google Search lets you see if a doctor or healthcare facility takes your insurance
Make sure to update your healthcare client's Google Business Profile and website to ensure Google is showing accurate...
Local
Google Search lets you see if a doctor or healthcare facility takes your insurance
Make sure to update your healthcare client's Google Business Profile and website to ensure Google is showing accurate...
Commerce
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and...
Commerce
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and...
Content
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying...
Content
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying...
SEO
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google...
SEO
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google...
SEO
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the...
SEO
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the...
PPC
Demographic audiences double the reach of narrow interest audiences, Facebook says
However, both strategies perform similarly when reach is...
PPC
Demographic audiences double the reach of narrow interest audiences, Facebook says
However, both strategies perform similarly when reach is...
PPC
Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more...
PPC
Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more...
Commerce
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their...
Commerce
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their...
Content
YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28...
Content
YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28...
SEO
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for...
SEO
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for...
SEO
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October...
SEO
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October...