Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight...
Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone...
Google fixes the cache 404 issue with mobile-first indexing
After several months, Google has fixed the bug that caused the cache page to fail to...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision....
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry...
Bing Ads changes when conversions are reported
The change applies to conversion and assist...
Google local pack now showing book, schedule buttons for some businesses
Google is now pushing booking and scheduling services in the local results through Reserve with...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about...
Why does structured data matter for SEO?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach...
‘Navigate’ query prompts Google to ask, ‘Where do you want to go?’
A new one-box answer now gives you quick access to driving directions in Google...
Google Search Console reporting currently delayed
No need to panic, these reporting delays have no impact on your search...
5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the...
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor....
Is Google rolling out a new more graphics-heavy design for local pack results?
Make sure to get your business photos in Google My Business in tip-top...
