Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
"Every single individual matters, every single individual makes some impact on the planet every single day," says the renown ethologist and...
SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google confirms rolling out a broad core search algorithm update earlier this week
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others...
Unifying Your Search and Social Ad Strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your...
Google expanding types of predictions they remove from autocomplete
The autocomplete search function saves 200 years of typing time every single...
Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search...
Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
SearchCap: PPC policies, Google Assistant failovers & voice interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising...
Google Assistant sometimes uses AccuWeather when their weather service fails
When Google's first-party responses are not available, Google may ask if you want to use a third-party...
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Compare 15 marketing automation platforms
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
The 40-point SEO checklist for startups
Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help...
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently...
SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Study: Responding to reviews can improve paid-search conversion rates
Better reviews would have meant 13,000 more local leads for businesses in the study. ...
Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced
40+ expert speakers. No slowing down to rehash the...
Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials
We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can...
Google may issue manual actions over job schema on expired job listings
You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your...
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