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How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. by George Nguyen
Google confirms Nov. 2019 Local Search Update
by Barry Schwartz
5 audiences you should exclude from your PPC campaigns
by Tim Jensen
How to make a holiday shopping campaign for low budget accounts
by Amalia Fowler
A story of a loyalty app: How mobile applications can keep improving your customer experience
by Sponsored Content: Comarch
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  • Latest

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

MAUs have doubled in the past...

Ginny Marvin | Dec 6, 2019 at 3:20 pm ET

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

MAUs have doubled in the past...

Ginny Marvin | Dec 6, 2019 at 3:20 pm ET

How to level up from a Google My Business apprentice to a GMB master

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do...

Adam Dorfman | Dec 6, 2019 at 3:06 pm ET

How to level up from a Google My Business apprentice to a GMB master

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do...

Adam Dorfman | Dec 6, 2019 at 3:06 pm ET

TripAdvisor buys SinglePlatform to enhance services for restaurants

The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google....

Greg Sterling | Dec 6, 2019 at 10:18 am ET

TripAdvisor buys SinglePlatform to enhance services for restaurants

The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google....

Greg Sterling | Dec 6, 2019 at 10:18 am ET

 

Google search quality guidelines update emphasizes users of diverse backgrounds

Evaluators are reminded not to base ratings on personal...

George Nguyen | Dec 5, 2019 at 10:09 pm ET

Google search quality guidelines update emphasizes users of diverse backgrounds

Evaluators are reminded not to base ratings on personal...

George Nguyen | Dec 5, 2019 at 10:09 pm ET

Google extends optimization score to Display campaigns

Display-specific recommendations are also now available....

Ginny Marvin | Dec 5, 2019 at 11:36 am ET

Google extends optimization score to Display campaigns

Display-specific recommendations are also now available....

Ginny Marvin | Dec 5, 2019 at 11:36 am ET

4 ways to get started with agile marketing

Learn the basic principles of Agile marketing and simple steps for adopting Agile at your own pace. Join us on Wednesday, December 11th for this...

Digital Marketing Depot | Dec 5, 2019 at 11:00 am ET

4 ways to get started with agile marketing

Learn the basic principles of Agile marketing and simple steps for adopting Agile at your own pace. Join us on Wednesday, December 11th for this...

Digital Marketing Depot | Dec 5, 2019 at 11:00 am ET

Package tracking on Google’s search results page is coming to more carriers

Shipping companies around the world can now opt into the early access...

George Nguyen | Dec 5, 2019 at 10:22 am ET

Package tracking on Google’s search results page is coming to more carriers

Shipping companies around the world can now opt into the early access...

George Nguyen | Dec 5, 2019 at 10:22 am ET

SEL 20191205

...

Lauren Donovan | Dec 5, 2019 at 5:00 am ET

SEL 20191205

...

Lauren Donovan | Dec 5, 2019 at 5:00 am ET

Now is the time to position your site for a successful start to 2020

If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other...

Andrew Dennis | Dec 4, 2019 at 4:23 pm ET

Now is the time to position your site for a successful start to 2020

If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other...

Andrew Dennis | Dec 4, 2019 at 4:23 pm ET

Google Search Console messages can now be viewed without leaving reports

Messages are also categorized by...

George Nguyen | Dec 4, 2019 at 10:48 am ET

Google Search Console messages can now be viewed without leaving reports

Messages are also categorized by...

George Nguyen | Dec 4, 2019 at 10:48 am ET

Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO

Is there ROI in international SEO? How do you build sites that rank after Google algorithm...

Barry Schwartz | Dec 4, 2019 at 8:03 am ET

Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO

Is there ROI in international SEO? How do you build sites that rank after Google algorithm...

Barry Schwartz | Dec 4, 2019 at 8:03 am ET

How deep learning can reduce bias in advertising

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you...

Sponsored Content: Cognitiv | Dec 4, 2019 at 7:30 am ET

How deep learning can reduce bias in advertising

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you...

Sponsored Content: Cognitiv | Dec 4, 2019 at 7:30 am ET

SEL 20191204

...

Lauren Donovan | Dec 4, 2019 at 5:00 am ET

SEL 20191204

...

Lauren Donovan | Dec 4, 2019 at 5:00 am ET

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Page and Brin will remain as board members....

Greg Sterling | Dec 3, 2019 at 5:38 pm ET

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Page and Brin will remain as board members....

Greg Sterling | Dec 3, 2019 at 5:38 pm ET

Genius sues Google and LyricFind for more than $50 million in damages

The company alleges breach of contract, unfair competition and lost ad revenue....

Greg Sterling | Dec 3, 2019 at 3:00 pm ET

Genius sues Google and LyricFind for more than $50 million in damages

The company alleges breach of contract, unfair competition and lost ad revenue....

Greg Sterling | Dec 3, 2019 at 3:00 pm ET

Google My Business phone support has ended, but help from the experts has not

Google's social media channels are reported to be helpful as well as connecting with local search...

Greg Gifford | Dec 3, 2019 at 1:53 pm ET

Google My Business phone support has ended, but help from the experts has not

Google's social media channels are reported to be helpful as well as connecting with local search...

Greg Gifford | Dec 3, 2019 at 1:53 pm ET

Why Should You Attend Search Marketing Expo?

Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe!...

Lauren Donovan | Dec 3, 2019 at 10:34 am ET

Why Should You Attend Search Marketing Expo?

Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe!...

Lauren Donovan | Dec 3, 2019 at 10:34 am ET

How to breathe fresh life into evergreen content (and get fresh traffic, too)

John Shehata discusses how to attract more visitors through consolidating and optimizing existing...

George Nguyen | Dec 3, 2019 at 9:26 am ET

How to breathe fresh life into evergreen content (and get fresh traffic, too)

John Shehata discusses how to attract more visitors through consolidating and optimizing existing...

George Nguyen | Dec 3, 2019 at 9:26 am ET

How to create a seamless cross-channel customer journey with call tracking

When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...

Sponsored Content: Invoca | Dec 3, 2019 at 7:30 am ET

How to create a seamless cross-channel customer journey with call tracking

When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...

Sponsored Content: Invoca | Dec 3, 2019 at 7:30 am ET

20191203 SEL Brief

...

Katie Jordan | Dec 3, 2019 at 5:00 am ET

20191203 SEL Brief

...

Katie Jordan | Dec 3, 2019 at 5:00 am ET
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