Content
The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this week.
SEO
Google releases May 2022 broad core update
Over six months since the last core update, Google is now rolling out this new broad core update.
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Content
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard.
PPC
Google Analytics 4 guide for PPC
Want to use Google Analytics 4 for paid search. This article walks through you get right out of the box.
SEO
SEO reporting to impress: How to successfully report your SEO process, efforts and result
SEO reporting is critical for SEO success, and you should prioritize it accordingly.
SEO
9 ways to become an SEO problem-solver
Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach.
SEO
More FAQ rich results being displayed in Google Search
RankRanger data and SEO evidence shows Google is displaying more FAQ rich results.
Social
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
SEO
Google releases May 2022 broad core update
Over six months since the last core update, Google is now rolling out this new broad core update.
PPC
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Content
Take web hosting to the (NVMe) extreme
Unleash your business website on powerful virtual servers with more RAM, CPU and the fastest available NVMe Solid-State drives (SSD).
SEO
How to audit your site’s backlink profile
Auditing your backlinks is a process that should be part of your regular SEO routine. Here's a guide on how to do it.
Content
4 elements of good content, according to Google research
What makes a piece of content good? Google's research says it should be intellectual, sensorial, stimulating and emotional.
PPC
Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns
There is no ETA for a fix but Google is aware of the issue and working on a resolution.
PPC
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Content
Chrome will show Google Lens results in the same browser tab
Instead of Google opening a new window, the Google Lens results will be on the right side of the page.
PPC
7 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
PPC
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
PPC
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
SEO
What will you learn online at SMX Advanced?
Explore critical SEO and PPC topics including E-A-T, RSAs, automated bidding, AI and entities, algorithm updates, GA4, and beyond.
Analytics & Conversion
Why you should give Google Analytics 4 a chance
There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here's why.