The Dummies Guide to Enterprise Customer Data Platforms
The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower...
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment....
Coveted featured snippet space is more exclusive than you think, study shows
A new study on featured snippets in Google shows you how competitive this search real estate can...
Waze partners with WPP to literally drive traffic to retail stores
The partnership will launch in North America and parts of...
Google My Business messaging problems continue
When messaging is set up in the GMB app, it doesn't work for listings that belong to location groups in the...
Google Search Console sending alerts for big ranking, traffic drops
Google is sending out a new type of alert from Google Search...
Bing’s holistic view of search on display at SMX West
Bing's keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will...
Advertisers can now view Google mobile speed scores for more landing pages
Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a...
Invest in your best. Send your team to SMX Advanced.
Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over...
Bing to require LegitScript certification for addiction recovery advertisers
Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead...
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and...
How lucrative is local search?
A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies...
2019 Martech Trends You Need To Know
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and...
Want to speak at SMX Advanced? Here’s how
The agenda for our upcoming SMX Advanced show is live and we've opened up our speaking pitch form for select sessions of the...
Google may use different ranking weights for YMYL-type queries
The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights...
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them....
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to...
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign...
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords...