A Google Holiday Update Or Data Refresh

Google Data Refresh – Rankings Fluctuations Before Christmas by Ben Pfeiffer at the Search Engine Roundtable notes a very possible Google update is taking place. He references a WebmasterWorld thread that is currently three pages deep. Most in the thread believe that this is a true update and based on some of the comments at […]

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Google Data Refresh – Rankings Fluctuations Before Christmas by Ben Pfeiffer at the Search Engine Roundtable notes a very possible Google update is taking place. He references a WebmasterWorld thread that is currently three pages deep. Most in the thread believe that this is a true update and based on some of the comments at the Search Engine Roundtable post, really respected SEOs are claiming this to be the real deal. But without confirmation from Google, we won’t know for sure. Is this a good time for an update? I suspect most people by now have finished buying online, so hopefully any major shifts in Google now, won’t make a direct impact on their holiday season revenues and sales.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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