Account-level sitelink extensions coming to AdWords

Soon, you’ll be able to set sitelink extensions at the account level in AdWords. Google announced the release of account-level sitelinks in a tweet on Tuesday.

The feature is still rolling out, so you may not see it in your accounts yet. When it becomes available, you’ll be able to add or edit sitelinks at the account level from All campaigns, according to the support page. When adding a new sitelink extension from the Ad extensions tab, there will be an option to choose Account instead of just Campaign.

While there are many cases for using campaign- and even ad group-level sitelink extensions, many advertisers will find the ability to set them at the account level very helpful. For example, smaller sites that are already using the same sitelink extensions across all campaigns and advertisers that want to streamline offers and other messaging in sitelinks across an account will no longer have to remember to associate those extensions with every campaign.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.