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AdGooroo Launches Competitive Insights For Local Paid Search

The new tool provides keyword, ad copy and budget insights at a city level.

Ginny Marvin on January 26, 2016 at 3:39 pm

For companies running paid search campaigns to support marketing efforts across multiple regions, search marketing intelligence platform AdGooroo has launched its Local Insight solution to give paid search advertisers a view into what their competitors are doing in local markets.

Subscribers to the service will be able to monitor competitor performance in as many as 55 US cities. As with AdGooroo’s existing SEM Insights, marketers will be able to get data on which keywords competitors are bidding on, ad copy and landing pages, as well as budget, traffic and click-through rate estimates.

“While other geo-targeted search intelligence solutions provide only one or two data points at the local level, AdGooroo’s Local Insight offers a broad range of data to help advertisers gain a complete picture of the search landscape in each market and make more informed decisions,” explained AdGooroo founder and CEO Richard Stokes.

Local Insights also provides regional cost differences for the same keyword and advertiser through interactive map visuals. AdGooroo says it will continue to build out the number of cities measured in Local Insight.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.