AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns

When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to both the pop-up window to set-up new sitelinks […]

Chat with SearchBot

When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details.

AdWords Sitelinks Details Enhanced Campaigns

New description fields have been added to both the pop-up window to set-up new sitelinks and to edit existing sitelinks in the Web interface.

Add AdWords Sitelinks Details Enhanced CampaignsSitelink descriptions haven’t been spotted in the wild very often, yet. There is a four sitelink view, as shown above, as well as a two sitelink view.

Key sitelink guidelines remain the same:

  • Sitelinks cannot violate the duplicate sitelink URL policy
  • Sitelink text cannot use keyword insertion
  • Sitelink text cannot be the same as other sitelinks in the same ad group/campaign or the main ad that’s serving

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.