AdWords custom columns now available at keyword and ad levels

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014.

As with just about every other new addition to the interface, this update is available only in the new AdWords “experience.”

Custom columns are now available at the keyword and ad level in the new AdWords interface.

Note that if you try to set up new custom columns or edit existing ones in the old AdWords interface, you’ll get a notice letting you know that the new columns won’t transfer over to the new AdWords interface. Just one more sign that the deprecation of the old UI is coming closer.

Additions or edits to custom columns in the old AdWords interface will not be available in the new interface.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.