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New AdWords interface alpha is rolling out to more advertisers

As Google continues to build out the new UI, more advertisers are getting access.

Ginny Marvin on January 31, 2017 at 2:40 pm

Google has been slowly building out the new AdWords interface, which was introduced last March. More accounts have been granted alpha access, and on Tuesday, Google’s head of search ads, Jerry Dischler, said it is rolling out to even more AdWords accounts in the next few months.

When you first get access, you may be taken right to the new interface, or you may see a notification in the top right corner or at the bottom of the screen like the one below.

Don’t worry about clicking it and never being able to get back to the land you know. You can toggle back and forth between the new and old interfaces, which you’ll want to do because functionality like being able to download data is still not available. A guided tour will launch the first time the new UI loads in an account.

Last fall, I wrote about some of the handy, time-saving visualizations in the new interface, which you might find helpful if you’re just getting access or want to see what’s coming.

Google continues to add more features to the new UI, so even if you don’t find yourself working in it extensively at first, it’s worth continuing to check out and get used to the navigation. Here’s a look at an Overview screen today. The Advanced bid adjustment menu option on the left nav is relatively new, for example.

Google says accounts are selected based on a number of factors, such as the features used.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.