PPC

AdWords Price Extensions now live on all devices

Show prices for types of products and services in text ad extensions on desktop as well as mobile.

Ginny Marvin on March 1, 2017 at 8:23 am

Google introduced Price Extensions in AdWords last July to show prices on types of products and services in text ads. The extensions are now eligible to show on all devices, not just mobile.

I haven’t seen them in the wild yet, but the example Google provided shows three price extensions in the desktop version.

This is similar to the cards used in the mobile format using swipeable cards that has been around since November.

With this change, advertisers now have the option of setting separate mobile URLs for price extensions.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.