AdWords Price Extensions spotted on desktop

Google officially launched price extensions for mobile text ads out of beta in July. Not surprisingly, they now appear to be extending to desktop.

Initially, price extensions debuted in a list on mobile, as shown in the example from Google below. 

As of last week, that format has switched over to a swipeable card format in which price extensions appear in a horizontal strip as shown below.

The horizontal layout is what has been spotted on desktop by Conrad O’Connell of Serptests.com in ads for Airbnb, an early beta tester of price extensions on mobile.

Advertisers can use the extensions to call out product or service offerings and starting prices by brands, events, locations, neighborhoods, product categories, product tiers, services, service categories or service tiers

I have not seen any price extensions on desktop yet, but keep an eye out for them.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.