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Search Engine Land » Google » Google Ads » AdWords Price Extensions spotted on desktop

AdWords Price Extensions spotted on desktop

Google is testing the mobile-first extension on desktop search results.

Ginny Marvin on November 18, 2016 at 12:03 pm

google-adwords-red1-1920

Google officially launched price extensions for mobile text ads out of beta in July. Not surprisingly, they now appear to be extending to desktop.

Initially, price extensions debuted in a list on mobile, as shown in the example from Google below. Price Extensions google adwords text ads

As of last week, that format has switched over to a swipeable card format in which price extensions appear in a horizontal strip as shown below.

google-adwords-price-extensions-swipeable-cards

The horizontal layout is what has been spotted on desktop by Conrad O’Connell of Serptests.com in ads for Airbnb, an early beta tester of price extensions on mobile.

Advertisers can use the extensions to call out product or service offerings and starting prices by brands, events, locations, neighborhoods, product categories, product tiers, services, service categories or service tiers

I have not seen any price extensions on desktop yet, but keep an eye out for them.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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