After 4-Month Slide, YouTube Regains Viewers & Sessions

After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over […]

Chat with SearchBot

After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon.

YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over second-place AOL and the rest of the sites on comScore’s latest survey.

comscore-video-march2011

But these numbers are actually a reversal for YouTube. Since passing the two billion session threshold in October, YouTube has seen those numbers decline each month through February. Its gains in March bring sessions closer to where YouTube was back in November.

comscore-youtube-sessions

YouTube has seen a similar decline in unique viewers over the past four months, according to comScore data. After reaching more than 146 million viewers in October, that number also declined through February.

comscore-youtube-viewers

YouTube’s chart is actually similar to overall video activity. ComScore reported 175 million Internet users watched video in October — a number that dropped to 170 million by February. Likewise, viewing sessions overall dropped from 5.4 billion to 5 billion over the same period.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for search marketers.