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In the age of the empowered consumer, you don’t manage the journey, your customers do

Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time. Read “Customer-Managed Journeys: Beyond […]

Digital Marketing Depot on June 20, 2016 at 12:50 pm

Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time.

Read “Customer-Managed Journeys: Beyond the Map to Actionable Journey Insight,” presented by Arke Systems, and find out more.

Visit Digital Marketing Depot to download this MarTech white paper.

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.