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Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users

Specific product searches yield more in-depth Shopping information from smartphones and tablets.

Ginny Marvin on November 24, 2014 at 10:37 am

Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google is now providing more detailed product information available from Google Shopping on mobile devices.

When users search for a specific product on their smartphones or tablets there will likely be a “See more” arrow below the Google Shopping ad on search results (note that text ads are being driven to the bottom of the page). Clicking on the arrow shows more information about the product, where to buy it online, which stores have it available nearby and customer reviews.

google-shopping-seemore-mobile-black-friday

Some products, like this Lego spaceship now have 360 degree views available from Google Shopping on mobile devices.

google shopping 3D mobile view black friday

Lastly, Google is expanding Local Inventory ads to tablets. These ads are now available across all devices.

Google is clearly aiming to drive more mobile product searches straight to Google Shopping this holiday season, and beyond. With the huge growth in mobile search volume, retailers should make note of these changes to ensure their listings are prominent in Google Shopping and understand that mobile text ads for specific products are likely to see less and less action if this format succeeds.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.