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AOL Creates “Platform-A Marketing Solutions” Unit

Greg Sterling on December 12, 2007 at 12:30 pm
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Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year.

The effort is focused chiefly on traditional brand advertisers and the top online advertisers.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.

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