AOL Creates “Platform-A Marketing Solutions” Unit
Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year. The effort is focused chiefly on traditional brand advertisers and the top […]
Greg Sterling on December 12, 2007 at 12:30 pm | Reading time: 1 minute
Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year.
The effort is focused chiefly on traditional brand advertisers and the top online advertisers.
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Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.