AOL Q2 Earnings: Display Up, Search Down

AOL released its second quarter earnings this morning. Many financial analysts had a modestly positive reaction to AOL’s display ad growth, though overall revenues were were off 8 percent: $542.2 million (vs. $592.2 million a year ago).

Display revenues were up 14 percent overall, 16 percent in the US. However search and contextual ad revenues were down 21 percent. No one is very upset about the decline in search revenues given that analysts don’t expect much from AOL in this category anymore.

AOL’s search market share has been declining over time and so it comes as little surprise that its search revenues are also disappearing.

US search market share: Google vs. AOL

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He researches and writes about the connections between digital and offline commerce. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.