AOL Q2 Earnings: Display Up, Search Down

AOL released its second quarter earnings this morning. Many financial analysts had a modestly positive reaction to AOL’s display ad growth, though overall revenues were were off 8 percent: $542.2 million (vs. $592.2 million a year ago). Display revenues were up 14 percent overall, 16 percent in the US. However search and contextual ad revenues were down […]

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AOL released its second quarter earnings this morning. Many financial analysts had a modestly positive reaction to AOL’s display ad growth, though overall revenues were were off 8 percent: $542.2 million (vs. $592.2 million a year ago).

Display revenues were up 14 percent overall, 16 percent in the US. However search and contextual ad revenues were down 21 percent. No one is very upset about the decline in search revenues given that analysts don’t expect much from AOL in this category anymore.

Screen Shot 2011 08 09 At 7.18.05 AM

AOL’s search market share has been declining over time and so it comes as little surprise that its search revenues are also disappearing.

US search market share: Google vs. AOL

Screen Shot 2011 08 09 At 7.40.06 AM


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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