Armstrong: Google Gets “First Dibs” At AOL Search Deal

AOL’s CEO: Google To Get 1st Shot At New Search Deal from the Wall Street Journal reports AOL’s CEO, Tim Armstrong saying that Google will get “first dibs” at a search deal. Armstrong said this at Citi’s annual entertainment, media and telecommunications conference today. This was prompted by a question about possibly using Microsoft Bing […]

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AOL’s CEO: Google To Get 1st Shot At New Search Deal from the Wall Street Journal reports AOL’s CEO, Tim Armstrong saying that Google will get “first dibs” at a search deal.

Armstrong said this at Citi’s annual entertainment, media and telecommunications conference today. This was prompted by a question about possibly using Microsoft Bing as a search partner at the end of this year, when the Google deal expires. Armstrong added that a new search deal, under the new independent AOL, will be financially good for them. He specifically said they “may trade search dollars for more display dollars.”

Armstrong is a former Google executive, who was named the CEO of AOL back six months ago.


About the author

Barry Schwartz
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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