Brian Massey

Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Follow Brian at The Conversion Scientist blog and on Twitter @bmassey

Analytics & Conversion

TEES Your Visitors For Higher Conversion Rates

We model our online prospects with a number of different funnels, paths, flows and journeys. There is the classic AIDA sales funnel (Attention,...

Analytics & Conversion

The Neuroscience Of Search & Conversion

The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with...