Brian Massey

Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Follow Brian at The Conversion Scientist blog and on Twitter @bmassey

Analytics & Conversion

8 Ways Landing Pages Are Like A TV Sitcom

Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that...

Analytics & Conversion

Why Search Marketing Silos Are Conversion Killers

The conversion rate for your site is the number of conversions divided by visitors. Quality traffic is half of the equation (the bottom half). No...

Analytics & Conversion

Landing Page Battles Of The Flat Foreheaded

If you run into a marketer with a flat forehead, odds are that they have been working on landing pages. Landing pages are are a fantastic conversion...

Analytics & Conversion

5 Ways To Jump Ahead In Your Industry

We frequently hear about the consumer brands that dominate their markets. Amazon controls 25% of all Internet commerce. Zappos grew to a billion...

Analytics & Conversion

Building Empathy For Googlebot

With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to...

Analytics & Conversion

7 Things To Teach Your Children About Conversion

If we want our children to grow up healthy and happy, we can’t be squeamish about addressing issues of conversion scenarios, analytics packages,...

Analytics & Conversion

Extreme Email Experiment: How Much Is Too Much?

With some simple analytics in place, you can pretty easily establish the ideal frequency of your B2B email campaigns. Based on the results from this...

Analytics & Conversion

Your Secret Conversion Lab, Part 2

A conversion lab equipped with powerful content marketing and analytics tools, free of organizational obstacles and site politics will give marketers...

Analytics & Conversion

Setting Up Your Own Conversion Lab, Part 1

Every marketer needs their own marketing laboratory, that place that they go when they really want to understand something about their audience. This...

Analytics & Conversion

The Perfect Social Media Measurement Plan

It's possible to automate and centralize the measurement of social media marketing efforts, in part thanks to a wireless tracking device that we...

Analytics & Conversion

The Anatomy Of A Great Social Media Landing Page

Unlike its counterpart, the social media landing page isn’t focused getting on one action from a visitor; it has to manage four different kinds of...

Analytics & Conversion

Six Risk Reversal Tactics For B2B Lead Generation

You can significantly increase both your conversion rates and the quality of your prospect list by using some of these risk reversal strategies on...