How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
Mobile Wallets, GPS & Beacons: How To Dominate The “Next Moment” Of Local Search
Mobile search is focused on capturing users in the moment they're searching for you, but what about after that? Columnist Adam Dorfman discusses how location-based technology can keep consumers engaged with your brand.
Putting “Mobilegeddon” In Perspective
Worried about Google's impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.
The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015
We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.
How To Leverage The Best Local Content Source For Multi-Location Brands
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
Factors Affecting Pigeon — A 5,000 Page Case Study
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.