Adam Dorfman

Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.

Local

The ever-growing local search universe

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your...

Local

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your...

Google

How brands can win with omnichannel discovery

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin...

Local

Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across...

Google

As search changes, Google changes

Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What...

Content

How Google Is Inventing A “Near Me” Future

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for...

Content

Six Trends Shaping Location Marketing In 2016

How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers...