With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Mobile search is focused on capturing users in the moment they're searching for you, but what about after that? Columnist Adam Dorfman discusses how location-based technology can keep consumers engaged with your brand.Adam Dorfman | Sep 23, 2015 at 10:06 am ET
We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.Adam Dorfman | Mar 13, 2015 at 11:45 am ET
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.Adam Dorfman | Jan 14, 2015 at 10:19 am ET
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.Adam Dorfman | Oct 22, 2014 at 9:25 am ET