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Andrew Holland

About Andrew Holland

Andrew Holland is the Director of SEO at JBH, an award-winning Digital PR and SEO agency. His SEO background stems from a 17-year career in the police, where a number of years were spent within intelligence, utilizing SEO within internal systems to catch criminals. After developing chronic asthma, Andrew left the police and launched a freelance SEO and digital marketing career, and has worked with a wide range of clients, from SMEs to 8-figure businesses. Today, he directs the SEO delivery for one of the UK's fastest-growing Digital PR and SEO agencies. Building organic visibility, trust and fame for consumer brands.

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Andrew Holland's latest articles

Link-devaluation-The-hidden-threat-of-SpamBrain

Link devaluation: The hidden threat of SpamBrain

Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.

Andrew Holland | Mar 15, 2024 at 9:00 am ET

How-SEO-grows-brands-The-science-behind-the-service

How SEO grows brands: The science behind the service

SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.

Andrew Holland | Feb 8, 2024 at 9:00 am ET

The-great-SEO-heist-The-untold-story

The great SEO heist: The untold story

Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.

Andrew Holland | Jan 22, 2024 at 9:00 am ET

Why brand mentions are the future of backlinks

Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.

Andrew Holland | Dec 14, 2023 at 9:00 am ET

Why-you-shouldnt-measure-SEO-performance-by-ROI

Why you shouldn’t measure SEO performance by ROI

Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.

Andrew Holland | Nov 9, 2023 at 10:00 am ET

Share-of-search-The-new-SEO-metric-you-cant-ignore

Share of search: The SEO metric you can’t ignore

Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.

Andrew Holland | Oct 12, 2023 at 8:00 am ET

google-judge-eeat

A 6-minute process to diagnose E-E-A-T issues

In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here's why.

Andrew Holland | Sep 14, 2023 at 10:00 am ET

Digital-PR-vs-manual-link-building-Adapting-to-the-modern-search-landscape

Digital PR vs. manual link building: Adapting to the modern search landscape

Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.

Andrew Holland | Aug 10, 2023 at 8:00 am ET

Beyond-SEO-Embracing-the-future-of-organic-search

Beyond SEO: Embracing the future of organic search optimization

Keeping up with the changes in search means going beyond Google's Page 1 and optimizing for organic search across multiple platforms.

Andrew Holland | Jul 13, 2023 at 8:00 am ET

How-to-build-a-strategic-SEO-process

How to build a strategic SEO process

Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.

Andrew Holland | Jun 8, 2023 at 9:00 am ET

Link-building-vs-link-earning

Forget link building, think link earning

Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.

Andrew Holland | May 11, 2023 at 8:00 am ET

7-proven-methods-to-explain-the-value-of-SEO

7 proven methods to explain the value of SEO

Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.

Andrew Holland | Apr 13, 2023 at 8:00 am ET

Writing-great-SEO-content-using-AI

17 tips to improve your AI-assisted content creation process

Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.

Andrew Holland | Mar 9, 2023 at 8:00 am ET

7-emerging-skills-every-SEO-must-master-in-2023

7 emerging skills every SEO must master in 2023

In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.

Andrew Holland | Feb 9, 2023 at 9:00 am ET

SEO-content-writing-vs-content-writing

SEO content writing vs. content writing: The key difference

While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.

Andrew Holland | Jan 3, 2023 at 8:00 am ET

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Why good content costs serious money

Establish the right budget so your content can have a significant impact on your prospects.

Andrew Holland | May 6, 2022 at 6:00 am ET