Andrew Shotland

Andrew Shotland

Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.


Mobile: The Ghost Of Future Local SMB Marketing

“If I could work my will, every idiot who goes about with ‘Local Online Marketing” on his lips, should be boiled with his own pudding, and buried with a stake of holly through his heart. He should!” – Ebenezer Scrooge Tis the season to contemplate the future of the local Web marketing for small businesses […]


5 Tips For Responding To Negative Customer Reviews Online

It’s holiday time and I thought I’d spread a little cheer by talking about negative reviews and how fun they are for local businesses. As Yelp says, “negative reviews can feel like a punch in the gut”. Even better, according to a recent study by Cone Communications, four out of five consumers have changed their […]


How To Find Local Influencers On Google Plus

Google has been making a big deal out of privacy lately, but Google+ just launched a slew of new features designed to make people easier to find. I am particularly intrigued by the new Ripples feature, which allows you to see who has shared a post and track it as it gets shared by others. It is, […]


Top 10 Negative Google News Ranking Factors

Last week, I released the results of a survey of Google News Ranking Factors with some of the top news SEOs in the business. While there has been plenty of response regarding the Top 10 Most Important Factors, I thought it would be helpful to take a closer look at the Top Negative Factors. In […]


5 Tips To Get More Online Customer Reviews

Google’s acquisition of Zagat last week and Yelp’s excellent snarky response has brought customer reviews to the forefront of the news again, so it’s a good time to start thinking about how garnering more online reviews fits into your business. In my experience, when it comes to reviews there are four types of businesses: Businesses that […]

Google Shopping

4 Tips For Success With Seasonal, Local SEO

While pondering what to write about this month, I noticed my wife searching the Web for back-to-school items the kids needed – new backpacks, pencil sharpeners, new shoes, erasers in the shape of pandas, and so forth. If you search Google for “kids backpacks”, you’ll see a “Nearby Stores” link displayed just below the image/shopping […]


What Will Google Plus Google Places Equal?

I have no idea what social network Google Plus (Google+) is going to kill. I have no idea if it is going to be huge or not. But I do have an idea of what it’s going to do to Local Search, or at least I have a vision. Whether my vision is right or […]


Nifty Hard Core Local SEO Tactics From SMX Advanced

The panelists at last week’s “HardCore Local SEO” panel at SMX Advanced, Mike Ramsey of Nifty Marketing, Will Scott of Search Influence and David Mihm of GetListed, presented some excellent data on various tactical approaches to improving Google Place Page rankings. For today’s column, I thought it would be helpful to excerpt some of the […]


Confessions Of A Yellow Pages User

Hi. My name is Andrew Shotland and I am a print yellow pages user. I know, I am one of those cutting edge online guys who makes his living off the “yellow pages are dead” thing. But, then, a main water pipe to the house started to leak and flooded my lawn. I ran to […]


Yellow Pages SEO In The Post-Panda World

This week at the Yellow Pages Association conference in Las Vegas, I will be leading a session on the state of search engine optimization and how local directories can benefit (or not) from using SEO strategically. For those of you who can’t make it to the show, I thought I’d provide some highlights of my […]


Does Your Local Mobile Search Strategy Suck?

If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the small guys today. Mobile usage is growing and because location is often at the heart of mobile search queries, mobile is important to businesses that rely on […]


Local Search: Fish Where The Other Fishermen Aren’t

Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages,, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp,, […]


Google Place Search Winners, Losers & WhoKnowsers

It’s been a few days since the launch of Google’s new Place Search results, and while there is plenty more prognostication to come on the subject, I thought it would be helpful to sum up the collective wisdom of SEO pundits from around the globe on what it all means for getting traffic to your […]

Link building

Franchisee SEO – Can You Trust Corporate’s Recommendations?

Franchises and their franchisees often tend to have love/hate relationships — it’s the nature of the beast. Franchises tend to want their franchisees to focus on corporate priorities and to play by the corporate rules. Franchisees tend to want fewer restrictions from corporate and more support. In general it seems like the relationship works best […]