Andrew Shotland

Andrew Shotland

Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.

SEO

Report From SMX West: An Overview Of Augmented Reality Mobile Apps

I was sitting in the mobile app panel at SMX West when the subject turned to “augmented reality.” Some great live blogging of the presentation by Cindy Krum is on her RankMobile site. Augmented reality is basically presenting some kind of digital overlay on top of a view of the “real world.” Think about what […]

Local

Local Search APIs For Fun & Profit

I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I coughed up […]

Local

News Media: Don’t Give Google The NoIndex Finger

Discussing/insulting newspaper business models is all the rage these days. Danny Sullivan has had some choice words for the whole “let’s give Google the noindex finger” thing and a few weeks ago Chris Silver Smith offered some SEO advice for local newspapers. Given how on-trend the subject is I thought it might be useful to […]

Local

Where Is The Competitor To AdSense In Local Search?

Co-opitition is a fairly common occurrence in the local search biz.  A lot of the big yellow pages publishers have access to a lot of advertisers but they don’t always have the right mix of traffic.  While it’s no small feat to sign up a dentist in Pleasanton, CA, it’s just as hard to get […]