Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.
Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different direction to its search...
Have you ever read those blogs and websites which start with the words, “74% Of The World’s Consumers Don’t Speak English,”...
Have you seen or read much about what steps we SEOs should take to manage our activities around a world where an increasing personalization of search...
As I write this piece, the Mayan calendar is about to end bringing about the demise of everything. So, if you’re reading this, we survived and...
Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and...
Everywhere I go and in every conversation I have, the importance of the quality of content keeps on cropping up. You’ve no doubt had the same...
Last week, Bill Hunt asked readers to decide what would be the most important task they could perform in 60 minutes — a great question which...
Last time, I was talking about the analysis of click through rates by position based on data from Google’s Webmaster Tools and I promised...
Last week, I was taking delegates on an international SEO course through their paces on using the data Google so generously provides in their...
Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that...
Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers’...
No one can deny the rapid rise in the popularity of infographics. No wonder, since they are graphically attractive, they solve user problems of...
As “online marketing” evolves, you’ll note I’ve used a generic term there rather than SEO — the titles and descriptions...
A question which is hitting my desk on a daily basis at the moment is, “Should I transliterate my brand for greater success in China, Korea and...
Sometimes it feels like a one-man crusade. Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global...
Writers and analysts who keep an eye on the value of certain stocks, have been writing all year about the curious phenomenon of Google’s stock...
Usually, when I’m asked if “international” search or SEO is really different, the person asking the question has made up their mind...
Does Google really “get” international? There are clearly some very clever people within Google who do — but the...
Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers...
No. That is to say, no method of comparing country to country statistics fairly and accurately really exists. Thank you for reading this article and...
