Keyword Research For Market Discovery: An Essential Tool For Export Marketers
Have you ever read those blogs and websites which start with the words, “74% Of The World’s Consumers Don’t Speak English,”...
Jan 22, 2013 at 11:50 am ET
Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally?
Have you seen or read much about what steps we SEOs should take to manage our activities around a world where an increasing personalization of search...
International Search Predictions For 2013 – Perhaps More Accurate Than The Mayans?
As I write this piece, the Mayan calendar is about to end bringing about the demise of everything. So, if you’re reading this, we survived and...
Yandex Launches Personalized Search Results For Eastern Europe
Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and...
If Content Quality Is Key, Why Is So Little Attention Paid To Quality For Global Sites?
Everywhere I go and in every conversation I have, the importance of the quality of content keeps on cropping up. You’ve no doubt had the same...
The 6 Most Important Things International Search Marketers Should Know To Be Successful
Last week, Bill Hunt asked readers to decide what would be the most important task they could perform in 60 minutes — a great question which...
What Google’s Webmaster Tools Tells Us About CTR In European Markets
Last time, I was talking about the analysis of click through rates by position based on data from Google’s Webmaster Tools and I promised...
What Google’s Webmaster Tools Tell Us About International Click Through Rates
Last week, I was taking delegates on an international SEO course through their paces on using the data Google so generously provides in their...
Using Canonical & Hreflang Tags To Launch New Markets Quickly
Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that...
Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing
Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers’...
Why Infographics Are Not Enough For Successful Global Content Marketing
No one can deny the rapid rise in the popularity of infographics. No wonder, since they are graphically attractive, they solve user problems of...
Content Marketing: What Are The Implications When Working On A Global Scale?
As “online marketing” evolves, you’ll note I’ve used a generic term there rather than SEO — the titles and descriptions...
Should You Transliterate Your Brand For International SEO?
A question which is hitting my desk on a daily basis at the moment is, “Should I transliterate my brand for greater success in China, Korea and...
Global CMOs: Here Are 6 Reasons Why You Cannot Manage Search Through Translation
Sometimes it feels like a one-man crusade. Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global...
Are The Analysts Wrong About Google’s Undervalued Stock?
Writers and analysts who keep an eye on the value of certain stocks, have been writing all year about the curious phenomenon of Google’s stock...
Is International SEO Really That Different From “National” SEO?
Usually, when I’m asked if “international” search or SEO is really different, the person asking the question has made up their mind...
Why Google Should Retire The Global Market Finder
Does Google really “get” international? There are clearly some very clever people within Google who do — but the...
The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced
Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers...
Is It Possible To Benchmark Country Against Country In Multinational Search Campaigns?
No. That is to say, no method of comparing country to country statistics fairly and accurately really exists. Thank you for reading this article and...
A Glossary Of 15 Really Useful International Search Marketing Terms
A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite...