Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.
Soon it will be possible to register domain names using local language character sets creating vast new opportunities for marketers - and domain name sellers. Time to act to protect your own domain names and trademarks in the new languages.
Local domains are a winner in international SEO - here are 6 reasons why they show a clean pair of heels to dot coms. And a few tips to watch out for as far as SEOs becoming enchanted with the tempting charms of the dot com and leaving the narrow path to success.
Links in one country have a different value than links in another—and the average PageRank of sites in particular countries is not the same. So best not to start an international link building project with PageRank considerations, but rather to consider the impact of location of linking sites.
The majority of international link building projects or RFPs I see are based on existing successful projects—so why do so many fail when they expand internationally? The simple answer is that international link building requires a different type of preparation than national link building.
Do accents in languages other than English have any relevance in search marketing? Could they be a goldmine of potential opportunity in certain languages especially with Google and what does Google gain? A study of French accent use shows there is more to this than meets the eye.
Barry Lloyd is a search marketing entrepreneur who first dabbled - successfully in SEO and then took on the giant analytics firms by offering internationally-minded solutions. In this interview he offers useful insight on the process of internationalization and intriguing insights into the relationship between search engines and tool vendors worldwide.
118 billion words are translated every year by translators and many end up on web sites. Not surprisingly, SEO is becoming of much greater interest to translation professionals—and rightly so.