Andy Atkins-Krüger

Andy Atkins-Krüger

Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.

Content

The New Rules Of International Link Building

Links in one country have a different value than links in another—and the average PageRank of sites in particular countries is not the same. So best not to start an international link building project with PageRank considerations, but rather to consider the impact of location of linking sites.

SEO

Insights From Global Search Marketing Pioneer Barry Lloyd

Barry Lloyd is a search marketing entrepreneur who first dabbled - successfully in SEO and then took on the giant analytics firms by offering internationally-minded solutions. In this interview he offers useful insight on the process of internationalization and intriguing insights into the relationship between search engines and tool vendors worldwide.

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