The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
Andy Taylor is vice president of research at Tinuiti, focused on creating unique views into digital marketing performance based on $3 billion in annual ad spend under management. In addition to Search Engine Land, his work has been featured in major publications such as The Wall Street Journal, Bloomberg and The New York Times, among many others.
Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for some queries.
How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
RLSA Vs. Customer Match In AdWords: Similar But Different
How does AdWords' new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.
Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.
Dispatch From SMX East: Battle Of The Match Types
How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans.
Measuring The Offline Value Of Paid Search Clicks During The Holidays & Beyond
Google's "In-Store Transactions" metric is handy for calculating offline conversions attributed to paid clicks, but it doesn't tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions.
The Early Impact Of Google Adding More Ads To Mobile SERPs
Columnist Andy Taylor shares data from Merkle|RKG suggesting that Google is now showing more ads in mobile search.
Google’s Future Relies On Quality Control
How will Google adapt to the rise of mobile? Columnist Andy Taylor explores the issues Google is facing and the opportunities it has to stay relevant.
How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies
While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider.
Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done
Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.