Adam Audette

Adam Audette is SVP Organic Search at Merkle. During his 15 year career in digital marketing, Adam has held various executive management roles on both the agency and in-house sides. He founded his own agency which was acquired by RKG (now part of Merkle Group). A well known expert on the topics of SEO and e-commerce, Adam and his team have helped drive growth for brands including Zappos, Amazon, HSN, Walmart, Urban Outfitters, UnderArmour, Google, Intuit, Apollo Group, Symantec, Edmunds, National Geographic, Experian and many other household names.

SEO

Internal Linking Tactics For Users & Search Engines

The internal linking structure of a website represents a wealth of (usually) untapped opportunity. Back link acquisition is always going to be fundamental to organic search efforts, but before reaching out across the vast web for links, look within.

SEO

Worthy Alternatives To The Useless SEO Data Provided By Search Engines

The data classically used in search engine optimization (SEO) to benchmark sites and track performance is all but useless today. Ranking reports, still a necessary evil in SEO reporting, have been unreliable (at best) for at least 3 years. Their validity has been further marginalized over the last 24 months by way of Google’s increased […]

Amazon

Enterprise SEM: Q&A With Zappos’ Darrin Shamo

Zappos.com, the online retailer with legendary customer service, has been on a meteoric rise during the last few years. After achieving revenues of over $1 billion in 2008, Zappos was acquired by one of the biggest players on the web in late 2009: Amazon.com. Behind Zappos’s amazing customer service and great brand, lies a sophisticated […]

Amazon

Two Essential Search Channels To Boost Holiday Sales

Here are a couple important areas for Industrial Strength search marketers to focus on right now, both of which are feed-based: Google Product Search and Yahoo! Paid Inclusion. Below I outline why these channels matter more than ever this holiday season, and how they can help you capture substantial traffic and sales. Google Product Search […]

Amazon

Small & Nimble Trumps Big & Slow In SEO

In my experience, the best search engine optimization (SEO) in the world comes from small shops and freelance consultants. That statement (and the following article) is only my opinion, of course, but it’s an opinion based on about 14 years working in this industry.

Amazon

9 Tasty Tips For Ecommerce SEOs

Step right up fellow search marketers, and get your tasty tips for ecommerce right here! I have to admit, my favorite number is “9,” so this list is already my favorite. The below tips are especially for search engine optimizers (SEOs) actively working in the ecommerce field. Hopefully you can make use of these, and […]

SEO

SEO “Best Practices” Are Bunk

On this, my maiden voyage as a columnist here at Search Engine Land, I’m going to rant about the empty buzzphrase “best practice.” Nothing like a little rant to get things started, right?