Twitter will let you leave a conversation through ‘unmentioning’
A new unmentioning feature lets you and your brands leave Twitter threads.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
Google Business Profile
Google may update business hours in local listings with AI
So make sure to routinely review your business hours to ensure they are accurate.
Google Analytics
Google Analytics 4 gains autosuggest for faster report access
Autosuggest helps you locate the report you are looking for in less time within GA4.
Google multisearch – search by image and text at the same time
Just to be clear, MUM is not currently being used for this search feature - yet.
Google Algorithm Updates
Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Local
Google Business Profile review management tool expands support to those with many local listings
Previously, this tool only let those with a few listings manage their reviews.
Google Maps
Google Business Profiles add new recycling attribute
This new attribute may help your business stand out from the competition in the Google local results.
Google Ads
Google Ads latency issue confirmed with ad reviews
Google said this is impacting a significant subset of users specific to Responsive search ads (RSAs).
SEO
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Google Shopping
Google Trusted Store badge for merchants with excellent shipping and returns services
Plus, Google releases new Google Merchant Center Insights reports.
Google Search Console
Google Search Console structured data error reporting gains more contextual information
This won't result in more errors, just more descriptive errors to help you debug issues.
SEO
Google’s URL Parameters tool is going away
Google said this is because the tool has "low value."
Google Search rolls out a more visual search interface on mobile with grid format
Are both top results position one or does Google count the one on the right as position two?
Google Maps
Google Maps blocked 100 million abusive business profile edits in 2021
Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said.
Google Maps
Google Search adds booking and appointment availability for healthcare providers
This is a pilot with a limited number of providers including MinuteClinic at CVS.
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers.
SEO
Google releases March 2022 product reviews update with additional ranking criteria
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Google Search Console
Google Search Console to show event rich results errors for missing locations
You may see an increase in rich results report errors for event schema in Search Console as a result of this change.
Google Shopping
Merchant Center can now be linked to Google Analytics 4
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Local
Google Business Profiles new emergency help attributes for Ukraine support
Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine.