Bill Hunt is currently the President of Back Azimuth Consulting and co-author of Search Engine Marketing Inc. His personal blog is whunt.com.
In my last article, we reviewed my 5 Best Practices for Kicking off a Global Search Program. This article generated a number of questions from people...
Last time, we looked at the 9 Key Considerations for selecting an International Search Agency. Let’s now jump forward beyond the procurement...
At the last International Search Summit in San Jose, one of the most common questions I received was how to hire an international search agency. My...
One of the outcomes of the Google Farmer/Panda update has been more executives asking the question: “Is my agency doing any of those tactics...
I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development...
That was the response I gave a few hours ago to a packed room of attendees in a full day workshop on Search Marketing here in Delhi India. During the...
It has been a busy year in global search, and interest in multinational marketing seems to be expanding more rapidly than most expected. Today,...
Over the past few months I have had the opportunity to learn more about the current digital market and advertising opportunities in Russia from...
My last article on Integrating Search into the Localization Process prompted a few emails from people asking what other areas are important to the...
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask...
Last time, I reviewed how to effectively manage multilingual content segmentation by looking at ways to use directories, parameters and other methods...
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a...
Google's Export tool was developed to help businesses identify overseas market opportunities for expanding their business. While not perfect, it...
Are you negatively impacting your global search efforts? There are many issues ranging from lack of resources, server restrictions and egos that are...
Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few...
As the search engines rapidly move to offer more locally focused search results, those managing large global, single domain sites are facing more and...
I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with....
At a recent international search marketing conference in London the most frequent question asked by the audience was “How do I get my content...
There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that...
ComScore’s announcement in early July that Baidu had become the second largest global search engine caused a fair bit of chatter in the industry as...
