How To Manage Expectations When Kicking Off A Global Search Program
In my last article, we reviewed my 5 Best Practices for Kicking off a Global Search Program. This article generated a number of questions from people...
Bill Hunt
Bill Hunt is currently the President of Back Azimuth Consulting and co-author of Search Engine Marketing Inc. His personal blog is whunt.com.
5 Best Practices For Kicking Off A Global Search Program
Last time, we looked at the 9 Key Considerations for selecting an International Search Agency. Let’s now jump forward beyond the procurement...
9 Key Considerations For Selecting An International Search Agency
At the last International Search Summit in San Jose, one of the most common questions I received was how to hire an international search agency. My...
Do You Own Your International Search Program?
One of the outcomes of the Google Farmer/Panda update has been more executives asking the question: “Is my agency doing any of those tactics...
Are You Ready For The Indian Internet Explosion?
I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development...
Unfortunately, There Is No Manual For Multinational SEO
That was the response I gave a few hours ago to a packed room of attendees in a full day workshop on Search Marketing here in Delhi India. During the...
Global Search Marketing: The Year In Review
It has been a busy year in global search, and interest in multinational marketing seems to be expanding more rapidly than most expected. Today,...
From Russia, With (Search) Love
Over the past few months I have had the opportunity to learn more about the current digital market and advertising opportunities in Russia from...
Create A Global SEO Center Of Excellence
My last article on Integrating Search into the Localization Process prompted a few emails from people asking what other areas are important to the...
Is SEO Integrated Into Your Localization Process?
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask...
Understanding The SEO Challenges Of Language Detection
Last time, I reviewed how to effectively manage multilingual content segmentation by looking at ways to use directories, parameters and other methods...
Effectively Managing Multilingual Content Segmentation
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a...
Little Known But Powerful: Google’s Export Planning Tool
Google's Export tool was developed to help businesses identify overseas market opportunities for expanding their business. While not perfect, it...
Are You Harming Your Local Country SEO Performance?
Are you negatively impacting your global search efforts? There are many issues ranging from lack of resources, server restrictions and egos that are...
Elevating The Global Importance Of Content
Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few...
Global Vs. Local: How To Let Google Know How To Treat Your Site
As the search engines rapidly move to offer more locally focused search results, those managing large global, single domain sites are facing more and...
2010 Is The Year Global Search Marketing Finally Arrives
I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with....
Are Your Language Detection Methods Blocking Search Engine Crawlers?
At a recent international search marketing conference in London the most frequent question asked by the audience was “How do I get my content...
Integrating SEO Into The Localization Workflow Process
There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that...
How To Get Into Baidu, The World’s 2nd Largest Search Engine
ComScore’s announcement in early July that Baidu had become the second largest global search engine caused a fair bit of chatter in the industry as...