How do you optimize for search intent? Here's a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for 'intent.'
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.Bill Sebald | Mar 23, 2017 at 9:46 am ET
If you were visiting a new city, you would hope your travel agent would suggest restaurants with good atmosphere, good service, and good variety—not a vending machine at a gas station. Google wants to be a good travel agent. When you perform a search, you’re really asking Google to present a choice that is perfectly […]Bill Sebald | Dec 21, 2010 at 5:10 pm ET