8 Quick Ways to Increase Your AdWords CTR
There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain...
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
How Savvy Is Your AdWords Account? 7 Areas To Audit
When you do AdWords account audits, you need to go beyond the data to see how savvy the AdWords account is overall. If the account is well put...
Remarketing Strategies For The Holiday Season
Let’s face it – people just go crazy during the holidays. Your CPCs will increase, but so will your click-through-rates, and your cost per action...
Are You Creeping Out Your Customers With Remarketing?
I was recently talking to a group of consumers (not search marketers) who had some very negative perceptions about a handful of brands. In some...
How To Save Money On AdWords Placements With Google Analytics
Google’s display network can bring you tremendous amounts of clicks and conversions if used correctly. If it is not used correctly, you can quickly...
3 Ways PPC Can Improve Your Organic Results Through Testing
Organic search can be an excellent traffic stream that helps your website increase its visibility, find new customers, and ultimately be a nice...
What PPC Practitioners Should Know About Robots.txt Files
Search engines use a computer program known as a bot to crawl and index the Web. A robots.txt file is an instruction manual that tells a bot what can...
Should You Bid On A Keyword If You Rank Organically For That Term?
Over the past several years, I have done numerous case studies with companies looking at the differences in their paid traffic when they also rank...
The One Minute Paid Search Account Diagnosis
Every PPC manager wants to know how to increase their exposure, especially if they feel there aren’t any new keywords they wish to add. There is a...
3 Ways Topic Targeting Can Improve Your Display Advertising
Google AdWords has a feature known as topic targeting. This feature allows you to target topics and not necessarily placements or keywords across the...
Should Your Paid Search Account Care About Bounce Rates?
Most companies measure paid search based upon revenue targets, ROI goals, and conversion rates. Metrics such as bounce rates are generally left for...
3 Simple Strategies For Organizing Your Match Types
When you have two or more keywords that can be triggered in your AdWords account from a search query, Google tries to show the most restrictive...
Step-by-Step Instructions For Testing Low Volume Ad Copy
Ad copy testing is essential for anyone running a paid search account. Testing ad copy in accounts in high traffic accounts is fairly easy, as you...
6 Tactics That May Put You At Risk Of Being Banned From AdWords
Every few months, there is an outcry from advertisers because they received the dreaded notification email from Google – their accounts were...
The Top 10 Paid Search Features You Might Have Missed In 2010
At the beginning of each new year, our eyes shift from looking backwards at what we should be doing to exploring new prospects that will arise. It is...
Is Google Changing Quality Score Rules Again?
In the past few months, two significant issues have been messing with AdWords quality scores—or at least with how many of us perceive quality...
Priceless Keyword Research Data You Already Have – But Never Use
It is easy to lose sight of your customers when doing keyword research by relying on tools. These tools are not going to spend money with your...
How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data
Google has made dramatic changes to their AdWords reporting infrastructure. The old reporting system is being retired, and users are being forced to...
How Many Google Privacy Policies Are You Violating?
If you're a Google advertiser, or use Google Analytics, you may be inadvertently violating some of their privacy policies. When I examined more than...
Google’s New Forced Transparency: Is Your Agency Ready?
Google is making changes that require agencies to be more "transparent" in their reports to advertisers. But will this change benefit...