Brian Klais

Brian Klais is founder and president at Pure Oxygen Labs, a mobile consulting and technology firm he launched in 2011, headquartered in Madison, Wisconsin. Previously, Brian was an executive at Netconcepts, a leading SEO consulting and technology provider to retail and media brands like Zappos, Home Shopping Network, Cabela’s, Discovery Channel, and Yahoo!. When Covario acquired Netconcepts in 2010, Brian became VP of Products. At Search Engine Land, Brian mused on the intersection of search, mobile, and analytics in the "Mobile Mondays" column, and previously for the "Analyze This" column. He's a frequent speaker at conferences like SMX, Where2.0, AdTech, and

Analytics & Conversion

Why Bing+Yahoo Means 5% Less Organic Traffic

Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season...

Analytics & Conversion

The Ultimate Reason Your SEO Is Underperforming

In the first installment of this series I asserted that your SEO performance is suffering in proportion to how powerfully you are able to communicate...

Analytics & Conversion

Jedi Metrics: How To Prepare For SEO Growth

Powerful the force is in you! You're overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword...


Cleaning Up the Retail Site Navigating Mess

In recent years, many retailers have implemented powerful attribute-based (a.k.a. faceted) navigation systems that make it easier for customers to...