Yes, The Click-Through Rate Is A Ranking Signal, But…
The debate over CTR's potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta.
Cesarino Morelleto is CEO of fullPlan, part of the fullSix group. In 1998 the Internet, his passion, became a job. In 2000, he founded a SEO agency, DAUP srl, and bought a competitor agency, Viriato srl, in 2004. Since then, he's completed more than 1000 SEO projects. He's earned the nickname "DAO Daddy" because of his many talks about DAO, Digital Asset Optimization. From 2008 to 2010, he was Head of SEO at GroupM. In 2013 he became Chief Strategic Officer and then Chief Executive Officer of fullPlan.