Ciarán Norris

Ciarán Norris is the Head of Digital for Mindshare Ireland, as well as holding a global role for the media agency as Director, Emerging Media. At Mindshare he works with both local & multinational clients, helping them to integrate on & offline, and to utilise search, social, mobile & video in their broader marketing mix.

The Stories Brands Can Tell In Social Media

Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time...

When UGC Means Users Give-Away Control

Last month, Google was forced by a New York judge to hand over the personal details of a user of its Blogger service to someone who wished to sue...

In Tweet We Trust?

Until Andy Murray recently gave hope for a British man winning Wimbledon for the first time since his clothing’s namesake Fred Perry, the news...

Will Marketing Kill Social Media?

Anyone reading this post is likely to be someone who spends some, if not all, of his or her time at work trying to make use of social media to market...

The Politics Of The Web

The recent launch of the UK edition of Wired, the magazine for people who keep saying that magazines have no future, has seemed incredibly apposite...

How #uksnow Made Social Media Fun Again

The start of this month saw the UK hit by the worst snowfall it had seen for nearly 20 years. Whilst the amount of snow involved (about 1 foot at its...

Obama: Talent Imitates, Genius Steals

As the campaign progressed many pundits were taken aback by the way in which the candidate had managed to use the net to mobilise supporters in a way...

Why Social Media May Not Be Right For You

I was recently asked whether, if I had to make the choice, would I choose to work in just SEO or social media. Without any hesitation I answered SEO....

New Media Is Only New If You’re Old

I recently had the dubious honour of being told that I looked a lot younger than one of my closest friends, who was in the same year as me at school....