Conrad Saam

Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He's the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and social media marketing consultants who fleece their clients.


Public Relations: Link Building On Steroids

Caution:  This starts as a mean spirited post, but there is some humility forthcoming, please persevere through the rant. The following is a rough...


An Alternative To Ranking Reports

Last month I wrote Ranking Reports Rant, a diatribe against using ranking reports to evaluate SEO success. The reasons are many and include...


Excuse Me While I Have A Ranking Report Rant

I had lunch today with a young, ambitious entrepreneur. He’s fresh out of a prestigious tech university, has a fledgling company and visions of...


6 Things On An SEO’s Holiday Wish List

Dear Santa, I’ve been a very good SEO this year focusing on nice and skipping most of the naughty. I know the elves have been very busy building...


How To Dress Like An SEO For Halloween

In the spirit of Halloween, I thought I’d write a guide for Creating an SEO Costume for October 31st just for fun. Most likely, you already have...