Daniel Waisberg

Daniel Waisberg is the Principal og Conversion Journeyand the founder of Online Behavior, a Marketing Measurement & Optimization website. He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains. Daniel is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Twitter or Google+.

Integrating Feedburner & Google Analytics

In mid-November, Google Analytics and Feedburner announced a very interesting integration. While this is excellent news for Google Analytics and...

Google Analytics Adds New Features

Following October’s release of Google Analytics new features, Google has just released another set of very cool new features. Among them is...

A Primer On Website Testing

Search marketers can learn a lot from scientists. Scientists spend their life testing things, one after the other, incessantly trying to discover new...