Danny Sullivan
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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Danny Sullivan's latest articles

Google

Wow! See How Much Screen Real Estate Google Is Giving Rivals In Its EU Antitrust Settlement

Google’s finally reached a proposed agreement with the European Union over antitrust charges. Judging from screenshots the EU has released, it will give Google rivals unprecedented positioning in Google’s results, sometimes for free, sometimes for a fee. Consider how the EU is saying that shopping results will appear, as part of the agreement. The before: […]

SEO

What Time Does Super Bowl 2014 Start? Look Up!

Along with the Super Bowl, there’s another annual big game that happens — sites trying to be number one for “What Times Does The Super Bowl Start?” This year, I want to win by pointing out that no one should click on any of the articles competing. Just look up, searchers — Google already won. […]

Google

Expedia & Google: No Comment From Both About Possible Expedia Penalty

Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plunged, according to measurements by Searchmetrics: This comes after accusations last month, which […]

LinkedIn

Thousands Of Hotel Listings Were Hijacked In Google+ Local

Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when people look for local businesses. A Hijacked URL For example, […]

Bing

Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]

Bing

The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?

It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few […]

Ecommerce

After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search?

For two years running, Google’s broken major promises about search. It began doing paid inclusion in 2012, which it once called “evil.” This year, it’s experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode […]

Google

Google Places Listings Get Integrated Into Android’s Phone App — And They’re Terrible

A big change in Android 4.4 is: those using Google’s new mobile operating system, nicknamed “KitKat,” can search for businesses right from within the Phone app. How’s it work? For me, it’s awful. Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People is our separate article that explores the integration […]

Platforms

RIP, Ren Warmuz, Founder & CEO Of Trellian

Veterans of the SEO space will know the name Trellian, a long-time SEO tools company. Veterans may also remember at some of the early search conferences often seeing the Warmuz brothers walking around, Ren and David. Sad news today that Ren is no longer with us. Pierre Zarokian has a nice In Memoriam post about […]

Content

Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU

Three years into its investigation of Google over antitrust issues relating to search, the European Union took another step closer toward a likely resolution, asking Google rivals and other third-parties to review a settlement proposal. Notably, the general public wasn’t invited to participate. The news comes via several reports today. The European Union’s Competition agency posted […]

Content

Infographic: What Is The Nofollow Tag; When & How To Use It

The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved […]

Apple

Google Adds TV Listings, But The Results Aren’t Ready For Prime Time

Hurray! Google has added TV episode listings to its search results, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes Google […]

Google

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2” second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as […]

Google

After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools – A Bug?

Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug. A Bug Or An Intentional […]

Google

FAQ: All About The New Google “Hummingbird” Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for what you can think of as a recipe […]

Google

Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event

At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for […]

Apple

With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search

Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in Siri. Twitter also gets a […]

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