Danny Sullivan
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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Danny Sullivan's latest articles

Google SEO

Google Hits Mozilla With Spam Penalty Over User Generated Content

Have user generated content on your site? Pay attention to what those users are doing. That’s the takeaway from Google hitting Mozilla with a spam penalty this week, along with another takeaway. Despite Google’s saying it’s being more transparent about spam actions, people clearly find it hard to know what they’re in trouble for. Mozilla […]

Google

How Google’s Disavow Links Tool Can Remove Penalties

Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved. Below, more about how both methods work. Over the past few days, I’ve encountered a couple of cases where people […]

Google

Google Alerts Is Working Again

Good news! As best I can tell, the poor performance of Google Alerts that has plagued Google’s monitoring service for months finally seems over. I asked, but Google won’t confirm that it’s made any changes. Still, it’s pretty clear to me that something has happened for the better. I noticed an improvement that began on […]

Apple

Yes, Google Says It’s Having Problems Listing iTunes Preview Pages

Yes, it is harder to find pages to iTunes apps in Google. But no, the company says, it’s not part of some nefarious plot. Rather, Google’s having technical problems gathering iTunes Preview pages, an issue it’s working to solve. Google has confirmed the issue, saying: We’ve been having some issues fetching pages from the iTunes […]

Content

As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News

News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing […]

Google

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote

Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. Since then, I’ve seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was Schmidt describing a Google-specific system. But that could come, and […]

Google

Google Pushes Google Search App With Commercials

The commercial in the middle of an episode of “Worst Cooks In America” this weekend caught me off-guard. Was that an ad for the Google Search App? It sure was, and the restart of Google’s campaign to push its cross-platform search tool. It was the first time I spotted this particular campaign on TV, though […]

Google

Google Alerts: Still Broken

Last month, I wrote my Dear Google Alerts: Why Aren’t You Working? story. Soon after, Google told me things were improved. That’s not been the case for me; and now, another open letter about how poorly the service is working has appeared. The latest letter is from The Financial Brand, a website for financial marketers. It writes, […]

SEO

Congrats Elisabeth Osmeloski & Monica Wright, New Director Of Audience Development & Director Of Community

Along with our new writer and editor hires announced today, more news: Elisabeth Osmeloski and Monica Wright are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Elisabeth started with Search Engine Land as our managing editor in September 2008, then became its Executive Features Editor in December […]

Apple

Will Google Now For iPhone & iPad Boost Google Search App Usage?

Engadget spotted and has archived a promotional video that suggests the Google Search App for iOS may be gaining Google Now support. That support might help boost usage of the Google Search App, which barely makes the iTunes Top 100. Google Now No Longer Android-Only? Google Now is Google’s predictive search assistant, which tries to […]

Content

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW

The growth of mobile search is like seeing a second child grow up. SEO isn’t bull. The knowledge graph, speech recognition and natural language are search’s biggest challenges. And, he really, really likes Star Trek. That’s just some of what the head of Google’s search efforts, Amit Singhal, shared when talking at SXSW today. Singhal is […]

Google SEO

Bad Merchant? Google May Drop Your Rankings Later This Year

Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year with changes intended to prevent bad merchants from ranking well. The news came during the “How to Rank Better in Google & Bing” session that I moderated yesterday at the […]

Google

Google Releases Interactive Infographic: “How Search Works”

Ever wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions. Called “How Search Works,” the new area announced today is an interactive infographic that explains more about the search process, including […]

Google

Gmail Search Field Trial Adds Calendar Results To Google Search

Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when […]

Content

Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware! After news came out yesterday that Google […]

Ecommerce

The Google Asteroid Collision Logo You Never Saw

Google prepared — and briefly was showing — a special logo in honor of today’s near miss with Asteroid 2012 DA14. However, the company removed that out of respect, following the meteor explosion over Russia. Below, you can see the logo — or “doodle” as Google calls them — that was intended to run today […]

Google

Dear Google Alerts: Why Aren’t You Working?

One of Google’s oldest features is Google Alerts, where you can enter keywords you want to monitor and get an email report each day about any new search results that match those terms. It was awesome; but for several weeks, it’s become nearly useless. My long-standing settings have been for Google to check each day […]

Content

Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly

No question. Google remains the most used search engine in the world, far outdistancing competitors. But, over the past three months, its share of unique searchers had dipped below 80%, suggesting it has lost some regular searchers. Still, the huge percentage remaining at Google are searching more than ever. Meanwhile, has Yandex really taken the […]

Google

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results

There’s a strange bug on Google where search queries that should return no matches are instead turning Google into a porn search engine, almost as if an “anti-SafeSearch” feature is being enabled. Impossible Queries = Porn! The Verge highlighted a Quora post about the bug, where doing some searches for “contradictory” or impossible to solve […]

Paid social

Twitter Search Lets You Once Again Find Old Tweets

For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be available. How […]

Google

A Year Later, Google’s Block Sites Feature Remains Blocked

In 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which drew great attention. That got dropped last year, when Search Plus Your World was launched last January. A year later, Google says there are no firm plans for it to return. Google’s […]

Google

Google Launches Streamlined Image Search

Like how Google Image Search works on a tablet? Good news, then. That simplified experience is coming to Google Images on the desktop. Out With The Old Currently, viewing an image through Google Image Search is a multistep process. You do the search, see several images and can hover to get a slightly larger thumbnail: […]

Bing

Bing Tags Expands, Makes Pages Linked To Your Profile Public

Search engines continue to go old school, encouraging people to “tag” content in a way that makes it feel like it’s 1999 all over again. Today, Bing makes another push in that direction, making content you tag with “Bing Tags” more visibile. Honestly, I feel like this tagging crazy is simply Google and Bing falling […]

Apple

Ever Wanted To Be Siri? Apple Seeks A Writer

By now, everyone’s used to Siri’s wit. Tell her you love her, and Apple’s Siri digital assistant may respond that all you need is love — and an iPhone. Or that it will never work out. And she’s got jokes for a variety of other queries. But who’s the woman behind Siri? Or the man? […]

Apple

Up Close With Facebook Graph Search

We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait  To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when […]

Apple

How The New Facebook Search Is Different & Unique From Google Search

At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search than Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections […]

Google

RIP Aaron Swartz, One Of The Earliest Google Bloggers

I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range of things, such as helping create Reddit, RSS and being an internet activist. But I remember him most as one of the earliest Google bloggers. The Google Weblog went up on March 17, […]

Google

Why Asking StumbleUpon To Remove Your Links Is Dumb

Turns out, StumbleUpon is getting regular requests each week from people asking for it to remove links to their sites, people who are worried that being linked to from a popular and long-standing social media sharing site is somehow hurting them with Google. The linksanity sadly continues. Every since Google stepped up its attack on […]

Google

EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change

While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times that he’s convinced Google is “diverting traffic” and that it will be forced to change its results. From the FT interview: “We are still investigating, but my conviction is [Google] are diverting traffic,” Mr. Almunia told the […]

Google

Google Fixes Definition URLs, Makes Them Clickable Links

When Google introduced a new format last month for the definitions it sometimes shows at the top of its search results, something was missing. The source URL wasn’t a clickable link. That’s now been fixed. Here’s an example, the definition box that Google shows for a “define speed of light” search: The URL shown under […]

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