Dax Hamman

Digital marketer and co-founder of 3 awesome daughters. Chief Revenue Officer / Chief Strategy Officer and member of the Founding Team at Chango, the solution to programmatic marketing and 'big data'. Living on a plane between San Francisco, Denver, Toronto, London and beyond. Prior, I founded and led the iCrossing / Hearst global Media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands. Chango provides simple and effective Solutions for marketers in an era of real-time media and big data. Our proprietary platform, Chango Madison, combines the data management capabilities of a DMP (Data Management Platform) with the media buying capabilities of a DSP (Demand Side Platform) allowing for a truly Programmatic approach to both segmentation and media buying across Display, Mobile, Social & Web. Our clients include the world's largest brands & agencies, including 75 of the top 500 retailers, which has helped fuel 600%+ growth year over year for the last 2 years. We have offices in New York, Toronto, London, Chicago, San Francisco, Los Angeles, Seattle, Atlanta and Dallas. The blood flows in pixels!

PPC

5 Simple Steps To Stop Wasting Budget With Poor Retargeting

Is this really another article about retargeting? Absolutely, but with very good reason – whilst marketers think retargeting (or remarketing) is an obvious and established practice, many are still failing to get it anywhere near right, and are actually harming their campaigns by doing it badly. A few months ago in this column, we explored […]

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3 Simple Alternatives To Attribution Modeling For Search Marketers

In the recent articles Why Search Marketers Are The Future Media Planners and How to Maximize SEM Efforts with Search Retargeting, we discussed how search marketers are ideally positioned to own a larger portion of the total media budget because the skills needed to buy display media are becoming more and more quantitative, just like SEM. Techniques […]

Content Marketing

How To Maximize SEM Efforts With Search Retargeting

Last month, we discussed how display media has evolved to be more quantitative in Why Search Marketers Are The Future Media Planners, and ironically, how the skillset held by search marketers has become more relevant to display media than the skill set held by current media planners. Using the real-time environment of the media exchanges, ‘search […]

PPC

Why Search Marketers Are The Future Media Planners

Chalk and cheese? Oil and water? Facebook users and MySpace users? Just how different are search marketers and display advertisers? Just three years ago, these two groups of people would be completely segmented, often sitting at opposite ends of an agency office, rarely collaborating on projects and with a slight dislike of each other. Their […]

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