In a recent study from CSO Insights, nearly 83% of marketers indicated that new customer acquisition was a top strategic marketing objective for their organization. While this may seem obvious from the sales perspective, it helps to illustrate the increased alignment between the marketing and sales functions of the B2B organization. Lead Management Optimization In […]
B2B marketers, it is unbelievable that we are already halfway through 2011. While I hope your SEO campaign thus far has yielded positive results, it is not uncommon to fall behind schedule, as unexpected initiatives arise. Link building is often the first SEO initiative that we see clients getting delayed on, or leave unattended in […]
Search engine optimization may not always be enough. Just because a web page ranks well in organic search results, for a particular keyword, does not guarantee optimal business results. Landing pages are essential to B2B internet marketing programs. Effective landing pages drive form submissions and generate business opportunities. Unfortunately, it is not uncommon for landing […]
Content curation is a topic actively discussed in B2B marketing circles. With so many online resources, publishers, blogs, and social media communities to choose from, the ability to find single points of expertise, sharing and synthesizing the best information on a given topic, has increasing value. B2B search engine marketers realize new content creation is […]
B2B search engine marketers understand the value of inbound links but may struggle with execution. With an ever increasing plate of responsibility, emerging search industry trends, and the balance between short-term and long-term goals, it is easy to let a link building program fall to the wayside. Link building does not have to be perceived […]
One of the challenges in B2B marketing is the need to satisfy inquiries and research from multiple decision makers within an organization. Search engines are one of the first places all of these parties will go, but with different search queries in mind. This fact is something search engine marketers working with B2B organizations need […]
One of the major obstacles marketers face, particularly with B2B search engine marketing, is the availability of content to support keyword initiatives. While we realize the importance of new content, the demand for time and resources will always be tested. The key to success: don’t try to reinvent the wheel every time new content is […]