Detlef Johnson

Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 25 years ago. Since then he has worked for major search engine technology providers such as PositionTech, managed programming and marketing teams for Chicago Tribune, and advised numerous entities including several Fortune companies. Detlef lends a strong understanding of Technical SEO and a passion for Web development to company reports and special freelance services.

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Connect to remote hosts with secure shell

The terminal is important because it provides

  1. access to command line utilities
  2. the ability to perform SEO hacking on remote machines by opening shells in the cloud, and
  3. the ability to write or utilize programs that automate work tasks and power websites.


The SEO Advantages of Machine-Readable HTML5 Semantic Markup

Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its […]


How to get brand URLs in Google AMP cache by extending TLS for Web Package

Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache search results. If your business depends on Google AMP search results, you may want to consult the following guide to implementing the Web Package bundle with new Signed Exchanges. This entails either a […]

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