The SEO Advantages of Machine-Readable HTML5 Semantic Markup
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these...
Detlef Johnson
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works as a ninja for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
How to get brand URLs in Google AMP cache by extending TLS for Web Package
Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache search...
Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms
Let Jones' tf*idf be your guide. It underpins nearly all modern sophisticated search engine...
A WordPress safety plan for SEOs and developers
How to protect your WordPress site from attack and keep it safe and...
How to set up Google Search Console domain verification for site-wide reporting data
Getting technical: What you need to know about verifing your site with GSC using a DNS TXT record...
Service workers and SEO: What developers should know
What are service workers, why would you implement them and what's the potential impact on your site's rankings? Find...
Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API....
Managing Sitemap XML with Google Search Console
What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap...
Getting started with Google Search Console
In this first part of our in-depth exploration of the new Google Search Console, we'll explain the overview section, Performance report and URL...
Introducing SEO for developers. It’s time.
Let's bring developers into the search engine optimization conversation and community so sites are built for efficient indexing from the get-go....