Elisabeth Osmeloski

Elisabeth Osmeloski was Director of Audience Development for Search Engine Land and MarTech. She was responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.


The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?

Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]


Q4 Reports: Search Advertising Growing In Efficiency

Four reports released this month by paid search giants Efficient Frontier, IgnitionOne, Marin Software and Covario all pointed to an overwhelmingly successful fourth quarter in 2011 for major search advertisers in a number of verticals. Across the board, overall search spend increased, as advertisers on the whole enjoyed an increase in impressions and click-through rates, while achieving a lower […]


The Most ‘Liked’ Search & Social Posts Of 2011

The social media experts who write for this column week in and week out don’t just talk – they walk the walk in social media and search marketing. In 2011, we saw interest spike in our Let’s Get Social* column as social media became a significant ranking factor in organic search results, following Danny Sullivan’s […]


It’s All About Data: Our Most Popular Analytics Posts In 2011

You know how some people always tend to put ‘analytical thinking’ skills down on a resume, even if it’s not 100% accurate? Luckily, that’s not the case with our analytics experts at Search Engine Land. Over the course of 2011, our contributors shared everything and anything they know about measuring the value of website traffic, […]

Google Algorithm Updates

The Most Popular SEO Posts Of 2011

If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]


2011 Yahoo! In Review: Top US Searches In 30 Categories

Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]


AOL In 2011: Charlie Sheen #Winning Over Other Celebrities

AOL announced its most popular global searches (United States, United Kingdom and Canada) in 2011 at http://hot.aol.com. While other search engines have ranked Justin Bieber and Kim K at the top for the year, Charlie Sheen proved he won the hearts of AOL users by climbing to the top of their most searched for celebrity list. Most […]


Searching For Answers On Ask.com In 2011

It’s been about a year since Ask went back to its roots as a full Q&A site and at the end of last year, we offered up its most popular questions of 2010. In that story from 2010, note that Ask.com claimed 90 million users at that time, and in this year’s followup release of […]


Dexter Dings SEO: Why Do Hollywood Writers Keep Giving Search Engine Optimization A Bad Name?

Yesterday, I saw a few tweets go by noting that the popular show Dexter on Showtime mentioned SEO and said that “Google was so 5 minutes ago” while typing in the URL: eliotsearchengine.com* – which supposedly “uses an algorithm to aggregate content without getting tripped up by SEO bull$h!t.” Because Dexter shows are behind a paywall […]


Oyster.com Adds Hotel Search By Image Feature

Today, Oyster.com, a hotel review site and booking engine rolled out “Oyster Shots”, a new search by hotel photos feature, following a similar trend of expanded image search capabilities by Google. All images are editorially tagged and categorized, and include underlying geocoded data signals, such as GPS camera data. In the challenging travel vertical, Oyster […]


New Google Mobile Features: Shortcut Local Icons, Query Builder

At today’s Google Inside Search event in San Francisco, a number of new features were unveiled for both mobile and desktop search, which we’ll cover in detail across Search Engine Land. For mobile search, these changes are launching immediately for Android (version 2.2+) and iOS (version 4.0+) in 40 languages worldwide, including: Local icons on mobile […]

Amazon Alexa

Roundup: Key Analytics Takeaways From SMX Advanced

At this week’s SMX Advanced show, several sessions touched on a variety of advanced analytics theories and tactical tools to measure the impact of your website traffic, and improve ROI and user engagement metrics. Here’s a quick review of the key issues being discussed. Google Analytics Pilot Integration With Webmaster Tools Generally, there was excitement […]


The Oprah Effect On User Search Behavior

Last week, in honor of the ubiquitous daytime talk show wrapping after 25 years of production, Yahoo released some search stats as the buzz leading up to the final show airing today (Wednesday, May 25, 2011) built up, with searches related to Oprah Winfrey rising 56% in the week prior. The queen of daytime has long been […]


Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU

You might wonder what in the world could bring the Harvard dropout and under-30 founder of Facebook together with the 77-year-old conservative Senator Orrin Hatch (R-UT) to talk to students and attendees at Brigham Young University earlier today. I’m still trying to figure that out myself, despite having attended the event. Overall, it was fairly […]

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