Once an SEO gets to a certain level of expertise, he or she can typically select a list of key phrases and map out exactly what steps are necessary to get those phrases ranked. This week’s infographic demonstrates what that equation for ranking success may look like for a long-tail phrase:
When it comes to SEO, content is king—most likely, you’ve said it and heard it a thousand times. But have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web? This week’s infographic demonstrates exactly how a well-optimized article can find its way by multiple […]
The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines. This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines:
Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale. This week’s infographic details some quick tips for turning that click into a conversion:
As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative. This week’s infographic shows how search fits into the customer influence line-up:
Linkbait comes in various forms that can be used in creative ways to drive traffic to your site. Today’s infographic shows the most common forms used today:
A lot of times paid and organic search campaign results can look very different. Especially at launch, organic conversion cost will seem much higher as rankings and, consequently, ROI take time to appear. This week’s infographic demonstrates how organic search campaigns can show more cost-effective long-term performance:
A common misperception about search marketing is that it consists only of on-page optimization. In reality, SEM touches countless online channels with the ultimate goal of bringing targeted traffic to a web site. This week’s infographic illustrates the number of channels that search marketing taps into—in addition to search engines—to deliver the right people to […]
Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week’s infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts:
Organic optimization brings more than just results in the search engines. This week’s infographic shows off the additional benefits and return on investment that comes along with properly optimizing a site and pursuing targeted keywords:
Don’t make the mistake of thinking that just because content isn’t HTML-based doesn’t mean it can’t be optimized. An Adobe Acrobat reader (aka PDF) document gives SEOs one more chance at ranking for targeted keywords. This week’s infographic illustrates some simple tips for optimizing PDFs:
A search engine marketing campaign isn’t complete without including some elements of social media. While engaging in social media alone can provide impressive results, this week’s infographic illustrates how properly planned tactics can have a positive impact on your search results:
Search marketing strategies for large ecommerce sites can, at times, seem overwhelming, and important details can get lost in the shuffle. This week’s infographic provides a reminder of which page elements shouldn’t be overlooked in optimizing an ecommerce product page:
Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and “wisdom of the crowds” mentality rule the day. This week’s infographic illustrates various pieces of content that can be created and optimized in order to build […]
Search engine results aren’t realized simply from optimizing your website anymore. This week’s infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns.
Search engine results aren’t realized simply from optimizing your web site anymore. This week’s infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns:
With so much effort that gets focused on writing great content, acquiring links and social networking, the search spiders are sometimes overlooked. If the site can’t get indexed, it won’t get ranked. This week’s infographic displays some of the common ways the spider can get trapped, unable to maneuver through your site. Watch out for […]
When brand awareness is the goal, it’s sometimes easy to implement PPC as a “go to” for increasing awareness quickly and effectively. But, paid search is just one part of a broader, long-term brand awareness campaign. This week’s infographic explores how SEMs can utilize all facets of search to achieve increased brand awareness.
With so much good content on the web, it’s inevitable that the same information will be displayed many times over. Whether it’s a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue. This week’s infographic shows how search engines make […]
Moving a website from one domain to another? The safest way to make the move is to use “redirects” which alert the search engines, so that you don’t damage or lose your current rankings after the move. But redirects always inspire questions. Which type should I use? What will happen to all my links? Are […]
The Algorithm. If an SEO had a nickel for every time that phrase was mentioned in a day… Over time we’ve become more comfortable with the main triggers that affect search rankings. But, it’s leveraging the sum of all factors that can really give you an advantage over the competition. This week’s infographic explores the […]
Search engine optimization can extend far past domestic versions of the major search engines. Some globally-focused companies want increased visibility in country-specific search engines outside of the U.S. market. This week’s infographic illustrates some tips and best practices associated with successful international optimization.
There are many aspects of the blogosphere that make it attractive to search marketers: the sharing and distribution of content, the potential for viral marketing and link bait, and the associated linking opportunities. But, so much more goes into the relationship we have with blog communities. This week’s infographic describes both the tangible and intangible […]
Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ones are better than others? Today’s infographic visualizes the various site and link components that combine to form “nutritious, healthy” link juice.
There are many places and ways to get links to your site. While some are easier than others, it takes time to earn quality links. This week’s infographic visualizes two link paths: one to the good neighborhood and one to the bad.
Just like you choose to buy products from companies you trust, search engines factor in levels of trust when determining which websites to include in their search results. Whether it’s an issue of security, privacy, or just easily-accessible information, every little bit helps when it comes to the search algorithm. This week’s infographic visualizes those […]
Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click. This week’s infographic breaks down some of the main ways in which PPC advertisers can positively […]
Search marketers know it’s important to optimize company websites in order to be found on search engines. But, customers’ trust can be grown through so many additional avenues. Today’s infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies’ websites, but also on other popular […]
As SEOs, we know that a little creative thinking goes a long way in using social media sites to promote a business. In one way or another, these collaborative communities provide endless opportunities for viral and word-of-mouth marketing. This week’s infographic provides a handy snapshot of the top social media sites, what purpose they were […]
So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. The challenge of this new medium, though, is to marry social media tactics with real business goals. Today’s infographic explores some ways that a business can leverage specific social sites to […]
It’s hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a B2C concept by relating it to specific product names in ecommerce situations. But, it’s just as relevant in the B2B world. One-word phrases bring businesses […]
Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of pathway around the Internet, anchor text helps categorize what a destination page will be about as well as what it may be relevant for in a search result. […]
When it comes to SEO, there are certain elements that need to be in place for any newly-designed website. Have 301 redirects been put into place? Is the robots.txt file authored to allow adequate crawling? This week’s infographic depicts a handy checklist that will help get you through any new site launch or transition:
With so many tactical options available to today’s search marketer, it can sometimes be difficult to determine which approaches are best for achieving specific goals. Should press releases be optimized for increased brand awareness? Or, will a PPC campaign achieve better results? This week’s infographic matches common marketing goals with a range of search-related tactics […]
Most SEOs know how important inbound links are to a successful search marketing campaign. After all, links are widely considered to be the backbone of Google’s ranking algorithm. However, inbound links can carry many different meanings beyond just a top ranking. This week’s infographic explores three different perspectives on the value of an inbound link:
Looking for a way to direct the search crawlers to each and every page on your website? Google, Yahoo, and MSN have all agreed to support one method of submitting a site’s pages: through an XML map placed on the root of a website. This week’s infographic shows how search engine sitemaps provide a quick […]
Compelling video content can potentially open the door to site traffic, targeted visitors, and increased brand awareness. But, are the videos on your site easy for search engines and prospective customers to find? Today’s infographic demonstrates some quick and easy steps for optimizing videos:
Optimizing your audio files takes more than just recording your message. Today’s infographic details the steps needed to ensure your podcasts have the best potential of being found by the listeners and search engines alike:
Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan. Rounding out our 3-part series on keyword research, this week’s infographic illustrates what goes into the final selection process.
In part 2 of our 3-part series, today’s infographic details an essential element of keyword research: exploring conversations that are happening on the web. By combing through competitive and industry websites, relevant blog postings, and popular tag sites, new phrases are discovered and search frequencies can be determined.