Search Illustrated: International SEO Tips

Search engine optimization can extend far past domestic versions of the major search engines. Some globally-focused companies want increased...

Search Illustrated: B2B Long Tail SEO

It’s hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a...

Search Illustrated: The Power Of Anchor Text

Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of...

Search Illustrated: An SEO Checklist

When it comes to SEO, there are certain elements that need to be in place for any newly-designed website. Have 301 redirects been put into place? Is...

Search Illustrated: SEM Strategy Matrix

With so many tactical options available to today’s search marketer, it can sometimes be difficult to determine which approaches are best for...

Search Illustrated: Search Engine Sitemaps

Looking for a way to direct the search crawlers to each and every page on your website? Google, Yahoo, and MSN have all agreed to support one method...

Search Illustrated: Video Optimization

Compelling video content can potentially open the door to site traffic, targeted visitors, and increased brand awareness. But, are the videos on your...

Search Illustrated: Podcast Optimization

Optimizing your audio files takes more than just recording your message. Today’s infographic details the steps needed to ensure your podcasts...