Eric Ward

Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com

Must-Have Browser Tools For Link Builders

Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those...

The Unbearable Torture Of Linking

It’s been a long, painful Spring and Summer for a lot of websites and link builders. I took a month away from it all for personal reasons, but...

Signs Of Linking Over-Optimization

With all the discussion about the soon to arrive over-optimized website penalty, what about links? Many people think of SEO as an on-site matter,...

A Few Link Building Predictions For 2012

It’s prediction time again. Before I dive into predictions for 2012, let’s take a look back at where I’ve been wrong and right over...

How Not To Link To Us

Creating a linking instructions page is a fairly common technique for encouraging organic links. It’s also somewhat puzzling. Do we need...

Linking Oddities That Ripley Would Like

Ahhh, the strangeness that is links. This week’s column will hopefully spark some questions, answer a few others, and also point out some weird...

A Google Plus Primer On Links & Rank

There are a lot of questions bouncing around about Google+ links and their impact and effect on rank. I will share what I feel confident about and...

Contrarian Perspectives On Link Building

Today’s column is not easy for me to write. I’ve resisted writing it because I don’t want to come across as a preaching. smug,...